Chronic & Terminal Cancer: The Lived Experience
Situation
A major pharmaceutical company was bringing their global oncology team together to generate empathy and motivate them to promote a new cancer treatment.
Solution
The audience felt unsure about promoting the particular treatment, uncertain if it would make a difference to those living with serious and terminal illnesses.
Impact
The meetings were a big success. The audience saw and heard the incredible impact that this medication could have on those who were living with these conditions. They gained the “felt-sense” confidence to move forward in promotion to customers. The patients/caregivers felt seen, heard and that their experience mattered. Moreover they greatly valued the exercises, interviews and final video as legacy artifacts to share with family & friends into the future.
"FSI was pivotal in bringing the experience of people with advanced cancer into the lives of our key stakeholders. The FSI team was experienced, insightful, creative, and executed flawlessly. We received so much positive feedback from our Sr Management Team who are now encouraging other teams to embark on this type of initiative."
Predictive Analytics for Journey-Based Insights & Targeting
Unified Commercial Taxonomy for Enabling Journey-Based Analytics
Digital HCP Content Platform Orchestration
