Values

How we will behave on the journey to achieving our vision.

• Passion – we want people to be excited about their work and for it to be a positive aspect of our team’s lives.
• Agility – being nimble and responding quickly to changing needs and doing so with humor and grace.
• Curiosity – not being satisfied until we have found the true insight – ‘the deeper why’
• Empathy – genuinely putting ourselves into our stakeholder’s places, whether that is our clients, our respondents, our team members and vendor partners so we can address their needs in the most effective way.
• Frankness – timely addressing challenges in an objective, constructive way.

Winning Aspiration

• To energize clients by co-creating resilient business strategies that integrate financial success with helping people live better lives.
• To create exceptional end to end experiences for FSi project team and client team members.
• To cultivate an organizational culture that attracts, develops and retains remarkable talent. People who are energized through continuous learning and growth, who strive to create exceptional experiences for their colleagues and their clients.
• As a company, to remain adaptable and relevant in changing times.
• To achieve sustainable and profitable growth.

Beliefs

We solve some of the toughest marketing problems in intensely undifferentiated categories by recognizing that no one person has all the answers. We internally collaborate, squeezing new ideas out of research observations by working as a team on every project. We also work in close collaboration with Agency and Client teams. We know everyone has an important role to play, and the wider tacit knowledge of the group is an asset to be put into the juicer!

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Guiding Principles

Exceptional People Experiences

Our people are our most important asset. We must ensure we provide an environment where everyone is genuinely fulfilled, both intellectually & emotionally, and where we embrace our work as a positive aspect of our lives.

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Exceptional Client Experiences

Ensuring an exceptional client experience must be at the heart of everything we do. We want to make sure we always make them look good in front of their peers & superiors, that we add value, that we proactively make their lives easier and that we are a partner that enhances their performance.

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