A Case Study: Creating a Human Centric Blueprint for Website Design

Situation

A global pharmaceutical company was looking to redesign their website to optimize engagement with those considering breast augmentation or reconstruction. The objective of this project was to determine which design concepts resonate best with each patient segment in a way that empowers an informed decision and motivates action.

Solution

To determine which web design concepts resonate best with patients, which concepts will be most motivating to action, and how to optimize user experience for different segments.

Impact

We leveraged our past patient journey work to ensure deep human insights would be the foundation for the website. Our clients left this project armed with a blueprint for optimization and successful repositioning of their website.

“That was absolutely amazing! Thank you so much for putting so much effort into it and supporting all of our questions. We just want to thank you for being such great partners.” ‍

- Group Account Director

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