Deep empathy patient journey: facial injectables

A global pharmaceutical company was seeking strategic opportunities to impact patient decision-making and enhance the patient experience around facial injectables.

In order to meaningfully address patients’ unmet needs, the client needed a deep understanding of the complex emotional journey that patients experience around facial aesthetics.

Equipped with experience journeys and impactful patient videos, the marketing and brand strategy teams had a nuanced understanding of patients’ unmet needs and aspirations. This new knowledge informed their marketing and brand strategy.