Improving the HCP website vaccine experience

A pharmaceutical company with two of the top resources for HCP’s to source information and place an order, was looking to test key pages and content in order to determine whether or not these high-value sections were easy to navigate and use.  

In today’s world of information overload and resource competition, the client wanted to understand their sites value proposition for HCPs and how to provide the most satisfying digital experience.

‍

Equipped with mobile and desktop feedback for its two resources, the design and experience team were able to adjust and improve the website design, navigation, and content. The key insights breaking down the feedback page by page, screen by screen and quotes were also used to train internal stakeholders.