Preparing to Launch Two New IBD Indications
How can market research help inform the development of a breakthrough launch program?
Situation
Our client was preparing to launch two new treatments for IBD in the global market.
Solution
Their goal was to consolidate learnings from years of prior research and to deepen their patient insights and identify key pain points that would guide the teams through the launch of their treatments and patient support programs.
Impact
Our meta-analysis of the client’sprior research identified key gaps in learning.
In-depth qualitative research with patients helped us identify a powerful lived experience metaphor and create two journeys that highlighted key strategic business opportunities.
“The IBD metaphor and the two journeyscontinue to be the north star for our IBD brand teams, even two yearson.”
– Director, Customer Intelligence
Predictive Analytics for Journey-Based Insights & Targeting
Unified Commercial Taxonomy for Enabling Journey-Based Analytics
Digital HCP Content Platform Orchestration
