Preparing to Launch Two New IBD Indications

How can patients help guide launch teams to create breakthrough launch programs to improve outcomes?

Context

Our client was preparing to launch two new treatments for IBD in the global market.

Challenge

Their goal was to consolidate learnings from years of prior research and to deepen their patient insights and identify key pain points that would guide the teams through the launch of their treatments and patient support programs.

Our Approach

Meta-Analysis: Academic review and consolidation of existing knowledge to build draft journey and identifying gaps
Immersive Research: In-Depth Interviews + Co-Creation Workshop + Surveys with Patients
Activation: Socialization & discussion of insights with cross-functional teams
Implementation: Optimized launch strategies

Our Impact

Our meta-analysis of the client’sprior research identified key gaps in learning.

In-depth qualitative research with patients helped us identify a powerful lived experience metaphor and create two journeys that highlighted key strategic business opportunities.

“The IBD metaphor and the two journeyscontinue to be the north star for our IBD brand teams, even two yearson.”

– Director, Customer Intelligence