Pulmonary Therapy Service Concepts to Elevate Patient Experience
How can I use research to co-create patient service concepts?

Situation
A global pharmaceutical company is launching a new therapy for a rare, potentially terminal, pulmonary disease and aspires to provide added tools to help in the management of this therapy and their condition.
Solution
Being an add-on treatment to existing regimens, the client needs to provide services which reduce the overall burden of treatment on patients while simultaneously elevating the standard of care.
Impact
Armed with (i) key recommendations for changes, (ii) specific watch outs and detailed optimizations and (iii) a list of existing examples to draw inspiration from, our clients were able to prioritize the most useful features in the concepts and evolve them to better meet the patient needs.



