Re-Imagining Care Support for HCPs: A Roadmap for the Future
How can we use design thinking and foresight to create our organization's strategic north star?
Situation
A global pharmaceutical company wanted to reimagine the future of care through the lens of health practitioners, in order to build digital solutions that would nurture stronger bonds with HCPs.
Solution
To craft resilient future strategies, we must first understand the tensions and barriers that exist today for HCPs in delivering excellent care. Then, guided by emerging future lenses, we can identify meaningful opportunity areas for pharma to support.
Impact
"I actually have goosebumps! I have a completely new understanding and empathy for the struggles HCPs face and their aspirations for delivering a better experience."
- Director, Digital Strategy
Predictive Analytics for Journey-Based Insights & Targeting
Unified Commercial Taxonomy for Enabling Journey-Based Analytics
Digital HCP Content Platform Orchestration
