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How can Design Thinking and Foresight combine to produce a strategic north star and illuminate HCP solutions for improving the delivery of care?
Context
A global pharmaceutical company wanted to reimagine the future of care through the lens of health practitioners, in order to build digital solutions that would nurture stronger bonds with HCPs.
Challenge
To craft resilient future strategies, we must first understand the tensions and barriers that exist today for HCPs in delivering excellent care. Then, guided by emerging future lenses, we can identify meaningful opportunity areas for pharma to support.
Our Approach
Health practitioners are buckling under the stress of limited time for delivering good care. What they need are digital solutions that will help them care for their patients and themselves.
Highlights:
- Current State: Digital Diaries and Ethnographic Interviewing.
- Future State: Futures Scanning, Mega Trend & Sense Making.
- Futures Opportunities: Opportunity concepts via intersection of Current & Future states.
Our Impact
"I actually have goosebumps! I have a completely new understanding and empathy for the struggles HCPs face and their aspirations for delivering a better experience."
- Director, Digital Strategy
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USA Office